Yelp partners with CellarPass to promote online tasting room and tour reservations

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CellarPass, the first online reservations system for winery, brewery and distillery tasting rooms and special events, announces a strategic partnership with Yelp. The marketing partnership marks the first integration of a reservation-based platform into Yelp’s new transaction platform, and is a major milestone in the growth of CellarPass. While the partnership has progressed quietly over the last few months, Yelp put on the “finishing touches” and officially announced the news October 21 on the Yelp blog. In addition to booking with CellarPass through Yelp, now visitors can also have food delivered with the integration of EatStreet, ChowNow and Ordr.in, and book hotel stays through Hipmunk.

Launched in mid-2010, CellarPass is the leading real-time tour, tasting reservation and ticketing service that offers consumers easy and free access to confirmed tickets and reservations, online or through their popular mobile iOS app and mobile-friendly website. CellarPass enables beer, wine and spirit-lovers to search experiences at the most in-demand destinations in the United States, plan their visits via CellarPass’ preference-matching search tools, make reservations and, with the guidance from the CellarPass iOS app, navigate to the destination or special event on time.

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